On December 21st, Google released a financial product policy update on December 20th, which will implement new cryptocurrency advertising regulations starting from January 15th, 2025. Cryptocurrency exchanges and wallet service advertisers targeting the UK market must obtain registration certification from the Financial Conduct Authority (FCA) and pass Google certification before they can advertise.
The new regulations clearly distinguish the advertising requirements for software and hardware wallets. Among them, hardware wallet advertisements are limited to providing private key storage functions for assets such as cryptocurrencies and NFTs, and must not include transaction services. Google stated that it will issue a warning at least 7 days in advance before account suspension to ensure advertiser compliance.

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